The Busy Creator Podcast with Prescott Perez-Fox - conversations on creative culture, workflow & productivity

Categories

Podcast

Archives

2016
August
July
June
May
April
March
February
January

2015
December
November
October
September
August
July
June
May
April
March
February
January

2014
December
November
October
September
August
July
June
May
April
March
February
January

August 2016
S M T W T F S
     
  1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31

Syndication

Building Community and Finding Personality Stengths as a Creative Introvert, with Designer Cat Rose — The Busy Creator Podcast 90

Cat Rose (@CreativeIntro) is an independent graphic designer and founder of The Creative Introvert, a website and community for creative professions who share introverted personality types.

In this conversation, we discuss the oddities of life as a freelance designer, the observed behaviour of creative pros and where they fall on the introverted/extroverted continuum, and the challenges of building online communities and creating compelling content.

 

SPONSOR

Building Brands eBook cover
This episode is sponsored by the new eBook Building Brands: A Practical Guide for Creative Pros to Develop Strategy and Design Identity.

Show Notes & Links

Tools

Techniques

  • Set a brief for yourself to make fine arts more of a "project"
  • Build lasting relationships as a freelancer, even with your last employer
  • Go minimal, if you can. Don't use a mouse and keyboard.
  • Learn quickly, trust that you can teach yourself new tools
  • Repurpose your content to serve different audiences (written vs. spoken vs. infographic)
  • Be careful when creating a community
  • Test and iterate, even on morning rituals
  • Replace "routine" with "rhythm"
  • Approach fearful projects in tiny increments (a six-second video vs. a feature film)

Habits

  • Use the software for its intended purpose!
  • Adapt to clients and their workflow
  • Compose your thoughts before filming/recording yourself; not everyone is an improviser.
  • Wake up 4:30-5:00am for early yoga, journaling, meditation
  • Do "the hardest thing" during coffee
Direct download: TheBusyCreator_90_CatRose.mp3
Category:Podcast -- posted at: 7:00am EDT

Wearing Many Hats As a Designer for a Software Startup with Andrew Berkowitz???The Busy Creator Podcast 89

Andrew Berkowitz (@TheWitzCarlton) is the Head of Product for Tradeversity, a buying-and-selling platform for university students. After gaining experience in a large corporate setting, Andrew has jumped in to startup life, enjoying the struggles along the way.

In this conversation, Andrew shares some of the workflows required in a young, small, and nimble company, as well as his experiences testing personal productivity methods and morning routines.

Catch up with Andrew on his own show, The Global Startup Movement

 

Show Notes & Links

  • Andrew is “Head of Product” for Tradeversity
  • Early stage startups require the wearing of many hats 

"Design is the question of taking what's in the mind and manifesting them into reality."

—Andrew Berkowitz

Tweet This

  • Tradeversity is exclusive to higher education students
  • Andrew graduated from Virginia Tech
  • .edu, .ac.uk — educational TLDs
  • Sharepoint, and other internal marketplaces within corporations are rather outdated 

"Product Design is more like being an inventor than a designer."

—Prescott Perez-Fox

Tweet This

"The most important aspect of building a product is gaining empathy for users."

—Andrew Berkowitz

Tweet This

  • Ideo
  • Design Thinking can mean different things
  • 5 elements of D-Thinking: gain empathy → define problem → ideation → prototype → test & iterate
  • Andrew worked at a large bank before joining a startup
  • Scrum Master (in Agile Project Management) 

"The speed at which a project is moving is directly proportional to the energy involved."

—Prescott Perez-Fox

Tweet This

"Innovation comes from failure; Having the freedom to fail allows us to innovate."

—Andrew Berkowitz

Tweet This

"The culture and the habits are more important than the tools."

—Andrew Berkowitz

Tweet This

"The tool you use should reflect the system you've set up, and the mindset behind that."

—Prescott Perez-Fox

Tweet This

  • The 1800 Exercise
  • Tradeversity was launched from a content award — $20k and a year’s worth of office space
  • Think And Grow Rich by Napoleon Hill on Amazon and on Audible
    Think And Grow Rich by Napoleon Hill
  • Conspiracy, from the Latin conspiratare, meaning “to breathe the same air”
  • Virtually Reality, and opportunities for collaboration
  • Ready Player One by Ernest Cline on Amazon and on Audible
    Ready Player One by Ernest Cline

"A Virtual Reality device is an empathy machine."

—Andrew Berkowitz

Tweet This

Tools

Techniques

  • Understand the emotions of your users. This will bring insight.
  • Employ Design Thinking; bring in real people and get your hands dirty
  • Experiment with “packaged services”
  • From a corporate setting, the thing you can learn most is working with diverse teams
  • The 1800 Exercise: describe how projects get done in the year 1800 (using only parchment & quill) 

Habits

  • Keep Trello tidy; not started → in-progress → done
  • Have regular Sprint-planning and Retrospective meetings
  • Wake up around 6:00am for yoga, weightlifting, or running
  • Feed your subsconscious mind until it takes over

Try Audible.com Free for 30-Days

Visit BusyCreatorBook.com for your free trial
Audible.com trial from The Busy Creator

Get Think and Grow Rich by Napoleon Hill as a free audiobook 
Think and Grow Rich by Napoleon Hill on Audible

Join the Discussion

Leave a comment below to participate in the conversation.

Direct download: TheBusyCreator_89_AndrewBerkowitz.mp3
Category:Podcast -- posted at: 7:00am EDT

Everyday Productivity and Striving for Excellence After Losing All Sense of Sight, with Author & Entrepreneur Tanner Gers — The Busy Creator Podcast 88

Tanner Gers (@TannerGers) is an author, entrepreneur, and paralympic athlete. Blinded in a car crash at age 21, Tanner has learned entirely new methods of communication and working.

In this conversation, Tanner discusses some of the technology — both lo- and hi-tech — he uses to experience the world in the absesnce of sight. We also share all-purpose productivity tips and examine his morning routines.

Show Notes & Links

Tools

Techniques

  • Turn off technology when it's time to focus on content
  • Develop a verbal memory so you don't have to re-read what you just wrote
  • Sleep with earplugs if you wake easily due to noise
  • Sleep with music at low volumes (like Prescott has done since 1999)
  • Test different methods; don't blindly follow gurus
  • Alternate hard days with lighters days regarding fitness training. Use those recovery days.

Habits

  • Stick to your daily routines
  • Go through mental routines first thing in the morning (gratitude, etc.) before you get out of bed
  • Serve someone else early in the day
  • Read daily and track/remark on what you read
  • Block your day into half-day chunks

TRY AUDIBLE.COM FREE FOR 30-DAYS

Visit BusyCreatorBook.com for your free trial
Audible.com trial from The Busy Creator

Get The Miracle Morning by Hal Elrod as a free audiobook
The Miracle Morning

Direct download: TheBusyCreator_88_TannerGers.mp3
Category:Podcast -- posted at: 7:00am EDT

B-SIDE: How to Speak with Confidence On The Mic and In Person, with Christina Canters ? The Busy Creator Podcast Bonus Episode

Christina Canters (@CJCanters) is the founder of The C-Method and host of the Stand Out Get Noticedpodcast. Her work as a speaking and confidence coach has taken her around the world, including recent appearances in Chicago, Florida, and New York City.

This talk, recorded live at the New York City Podcast Meetup on July 12, 2016, features Christina coaching our members — most of whom are podcasters themselves — on how to speak better, have more confidence, and express their most authentic selves behind the mic, and in person.

Show Notes & Links

Techniques

  • Ask three people "What do I do well?" and "Why is this important?"
  • Create a folder called "Crush It" in Evernote. Save screenshots of praise.
  • Watch your language; avoid "just" and "only"
  • Practice confident body language; hold the superhero pose for 2 minutes
  • Paint a picture of your ideal audience
  • Stop caring what other people think
  • Focus on the 33% who really appreciate you, the rest will follow

TRY AUDIBLE.COM FREE FOR 30-DAYS

Visit BusyCreatorBook.com for your free trial
Audible.com trial from The Busy Creator

Get Zig Ziglar's Secrets of Closing the Sale by Zig Ziglar as a free audiobook
Zig Ziglar's Secrets of Closing the Sale by Zig Ziglar on Audible

Direct download: TheBusyCreator_78B_ChristinaCanters.mp3
Category:Podcast -- posted at: 12:30pm EDT

The Tools I Use to Run Starship Design, a look at Software and Services for a Solo Design Practice — The Busy Creator Podcast 87

Show Notes & Links

Direct download: TheBusyCreator_87_ToolsIUse.mp3
Category:Podcast -- posted at: 2:00pm EDT

In this Bonus episode, Marie & Prescott sit down to discuss the book "Deep Work" by Cal Newport. Together with the live audience consisting mainly of Marie's students from Digital Strategy School, the two dive into the book's topics and themes, including social media distraction, time-blocking, retreats, accountability partners, single-tasking, meditation, and more. The conversation also strays to general purpose productivity chatter, along with answering some Q&A from the audience. Get in touch with Marie via digitalstrategyschool.com and Prescott via busycreator.com

Direct download: TheBusyCreator_86B_DeepWork.mp3
Category:Podcast -- posted at: 7:00am EDT

What Sally Hogshead Learned Working in America's Top Ad Agencies, and How That Shaped Her Work as an Author — The Busy Creator Podcast 86

Sally Hogshead (@SallyHogshead) is an author, speaker, and entrepreneur. Following a career in advertising, she evolved her career and reoriented toward building significance for other professionals and creatives.

In this conversation, Sally discusses the phases of her career (so far), shares some of what she learned on the ground with advertising heroes, and remarks on the challenges of writing long-form books as a person who naturally bends toward the quick win.

Check out Sally's latest book Fascinate and catch up with her on BrandFascination.com, for a start.

GET THE EPISODE

SUBSCRIBE TO GET NEW EPISODES

Subscribe in iTunes Subscribe on Android

Subscribe to The Busy Creator Podcast on iTunes or on Android or on Google Play Music

Show Notes & Links

  • Sally and Prescott have worked together on a varied of projects since 2011
  • Prescott discovered Radical Careering during his first job, which wasn't a very good job.
  • When Sally found advertising, it was "love at first sight"
  • Portfolio Center and their Copywriting course
  • Sally's first career phase was not being awarded or recognised as a student, but discovering that's hardly the entire game

    "The most interesting creative ideas aren't going to be acknowledged at first, because they're not populist."

    —Sally Hogshead

    Tweet This

  • Fallon McElligott Rice, now just Fallon
  • Her Second phase was working with smart people on rapid-fire projects

    "You want to be the dumbest person on the team."

    —Sally Hogshead

    Tweet This

  • Her Third phase was disillusionment when inheriting a management role

    "It takes a completely different mindset to be with people than from being with my ideas."

    —Sally Hogshead

    Tweet This

  • The Fourth phase was expansion to create ideas beyond an ad into the wider world [as an author, speaker, etc.].
  • Sally was the Creative & Managing Director for Crispin Porter + Bogusky for their Los Angeles office
  • CP+B's LA Office opened its doors on Sept. 10, 2001

    "It's easy to be creative when the world has a big budget and optimism and a love for what hasn't been discovered."

    —Sally Hogshead

    Tweet This

    "In order to be a creative leader, you have to be able to lead people through the darkest times."

    —Sally Hogshead

    Tweet This

    "It's impossible to have creative ideas in an oppressive environment."

    —Sally Hogshead

    Tweet This

 

 

 

 

"Revisions suck my soul. Creation enlivens me."

—Sally Hogshead

Tweet This

Tools

Techniques

  • Don't let the Creative Director and Managing Director be the same person; there needs to be a healthy tension between the two.
  • Remark not only on awards won and praise given, but hard times which shape your character
  • Examine any project via its priorities "Quality of Work", "Quality of Life", or "Quality of Compensation."
  • Pursue the areas of work that feel like a "wellspring" of creativity; avoid "creative agony"
  • Create an Idea Wall, and hang up your projects as you think of them
  • Block time (at least 3 hours) to sink into writing
  • Listen to music that reflects the sort of writing you're aiming for
  • Designate externally- and internally-focused work (email vs. writing content)

Habits

  • Write down the words you use when mentoring, and which you need to hear
  • Appreciate craft, even if it takes slightly longer
  • Periodically examine your work and your agency to align with influence: Creative, Financial, or Cultural
  • Shape expectations around you; follow the type of work that suits you best
  • Take advantage of "swiftness"; don't analyse or think about ideas and instead just act (especially on side projects and writing ideas).
  • Go to bed early; write in the morning.

TRY AUDIBLE.COM FREE FOR 30-DAYS

Visit BusyCreatorBook.com for your free trial
Audible.com trial from The Busy Creator

Get Fascinate by Sally Hogshead as a free audiobook
Fascinate by Sally Hogshead

Direct download: TheBusyCreator_86_SallyHogshead.mp3
Category:Podcast -- posted at: 7:00am EDT

How Victor Yocco Uses Everyday Psychology in User Research, Testing, and Design — The Busy Creator Podcast 85

Victor Yocco, PhD (@VictorYocco) is a writer and researcher, working in the field of digital design. His background in psychology gives him unique insight into how people interact with websites and applications, which in turn helps his design team build intuitive, functional projects.

In this conversation, we discuss methods of user testing, stumbling blocks that design studies make regarding psychology, and a bit of his studio workflow and habits.

Design For The Mind by Victor Yocco book image 

Use code pcyobusy to receive 39% off the cover price for Victor's book, Design For The Mind

Show Notes & Links

 

  • Don't Make Me Think by Steve Krug on Amazon
    Don't Make Me Think by Steve Krug

 

 

"There is a point of 'Good Enough' in digital design."

—Victor Yocco

Tweet This

Tools

Techniques

  • Layer Cake approach (low level, medium level, high level)
  • Respect the users' time by making simple interfaces, functions
  • Don't just show your designs to other designers — they think differently, which might not see what the lay person sees
  • Include additional team members, representing design, writing, project mgmt., etc.
  • Record user testing sessions to easily refer other team members to particular moments
  • Conduct a UX Assessment or heuristics Review before beginning a project

Habits

  • Build in heuristics (mental shortcuts) into your work
  • Look to Usability testing to reveal users' instinct or assumptions
  • Provide challenges for designers and creative staff; they naturally want to wrestle with problems and their solutions
  • Search for methods to stay with a project until the end (even if you get bored with it)
  • Set aside time in the evening to write

TRY AUDIBLE.COM FREE FOR 30-DAYS

Visit BusyCreatorBook.com for your free trial
Audible.com trial from The Busy Creator

Get The Design of Everyday Things by Don Norman as a free audiobook
The Design of Everyday Things cover

Direct download: TheBusyCreator_85_VictorYocco.mp3
Category:Podcast -- posted at: 7:00am EDT

Taking Risks and Leaving New York to Build a Family Publishing Business, with Bryony Gomez-Palacio of UnderConsideration — The Busy Creator Podcast 84

Bryony Gomez-Palacio (@BryonyGP) is a co-founder of UnderConsideration, an all-purpose publishing and design business based in Austin, TX. Along with husband Armin Vit, Bryony publishes several blogs including Brand NewQuipsologies, and FPO, in addition to publishing several books, and hosting the annual Brand New Conference.

Armin was a guest on episode 3 of The Busy Creator Podcast back in Februrary 2014, making this chat an unofficial sequel. In the intervening years, Bryony and Armin have refined their workflow, taken new risks such as planning a version of the BNConf in Amsterdam, and still manage to balance family life with new creative endeavors.

In this conversation, Bryony discusses the origins of UnderConsideration and how she and Armin transitioned out of their New York design roles, moved to Austin, and managed to create a viable business in spite of a few close calls financially.

Show Notes & Links

Tools

Techniques

  • Integrate your workouts with other errands (e.g. biking the kids to school)
  • Find someone "on the ground" if you're doing business in a foreign country
  • Plan, perhaps using a spreadsheet that spans 20 years
  • Split your household income between one full-time and one freelance salary
  • Plan your move based on where winter can reach you
  • Divide business duties based on who can handle interruptions (admin/finance vs. creative)
  • Keep it real when providing design feedback, especially to your partner!
  • Collaborate on a spreadsheet or document, concurrently even
  • Stagger which marathons/half-marathons you run as a couple; two partners training can be overwhelming
  • Use running time to work through problems

Habits

  • Keep a structured daily schedule (down to the minute)
  • Explore where you can multi-task to be more efficient
  • Work at opposing standing desks for easy collaboration
  • Don't get attached to designs or ideas; move away quickly if something is not working 
  • Integreate your home and work calendars; keep it sacred
  • Don't work on weekends

TRY AUDIBLE.COM FREE FOR 30-DAYS

Visit BusyCreatorBook.com for your free trial
Audible.com trial from The Busy Creator

Get The Long Run by Matthew Long & Charles Butler as a free audiobook
The Long Run

JOIN THE DISCUSSION

Leave a comment below to participate in the conversation.

Direct download: TheBusyCreator_84_BryonyGomez-Palacio.mp3
Category:Podcast -- posted at: 7:00am EDT

Workflows for a Small Software Company with In-House Designers Kyle Bollinger & Kristin Burkhart — The Busy Creator Podcast 83

Kyle Bollinger (@WhoaKB) and Kristin Burkhart are the in-house design team for PureChat, an software tool enabling websites to offer chat-based support. Dividing their duties between product and marketing, Kyle and Kristin have developed a workflow that allows them to work swiftly and efficiently, while still experimenting with new industry practices.

In this conversation, we discuss company culture for a small SAAS startup, how the designer collaborate with internal stakeholders, and some unravel technical challenges around versioning and fast iteration.

GET THE EPISODE

SUBSCRIBE TO GET NEW EPISODES

Subscribe in iTunes Subscribe on Android

Subscribe to The Busy Creator Podcast on iTunes or on Android

Show Notes & Links

Tools

Techniques

  • Continuous gather user insight, even if it's only images or screenshot review
  • Find a "theme" with each release or feature-set
  • Get quick feedback from your teammates; no need for formal gatherings
  • Work off the same agile board as your dev team
  • Screenshare with your remote teammates
  • Use InVision to create Brand Guidelines
  • Try to answer the questions "Who do I talk to ..." before they arise
  • Keep your micro-iterations in a document; use a version-style naming system, eg. screen1a-kyle-001

Habits

  • Prank your officemates
  • Continually monitor the site (heatmaps, split testing)
  • Wake up early, get into the office and be creative
  • Join office workouts and activities
  • Share resources and findings with teammates

TRY AUDIBLE.COM FREE FOR 30-DAYS

Visit BusyCreatorBook.com for your free trial
Audible.com trial from The Busy Creator

Get The Three Laws of Performance by Steve Zaffron & Dave Logan as a free audiobook

Direct download: TheBusyCreator_83_KyleBollinger_KristinBurkhart.mp3
Category:Podcast -- posted at: 7:00am EDT