The Busy Creator Podcast with Prescott Perez-Fox - conversations on creative culture, workflow & productivity
Episode 100! A Live Meetup Event with guests Rashan Casseus & Gabby Wallace — The Busy Creator Podcast 100

That went quickly! Listen in to our live event where we commemorate 100 episodes of The Busy Creator Podcast and remark on the journey. This event was a crossover with the New York City Podcast Meetup, recorded at Small City Co-working space in Brooklyn.

Joining Prescott on stage are musician Joaquin Cotler (@ShinyIslands), UX designer Rashan Casseus (@rcassues) & video publisher/entrepreneur Gabby Wallace (@GabbyAWallace). Together we discuss daily practice, creating projects and nurturing them over time, and our own experiences with podcasting.

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Show Notes & Links

"It's a great time to go to Puerto Rico if you already have a lot of money."
—Joaquin Cotler
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"Busy is a four-letter word."
—Prescott Perez-Fox
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"I make digital tools easier to use."
—Rashan Casseus
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"UX is the thought process of how a human being gets from point A to point B."
—Rashan Casseus
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  • MailChimp, and their mascot Freddy
  • Disembodied Monkey Hand, the name of Joaquin’s new punk band
  • Microcopy, the words around the site on buttons, short messages, etc.
  • Eat24, and their “hungry” shopping cart
  • 90Elm, Rashan’s cousin’s t-shirt company
  • User Stories, User Interviews — tools of planning a site
  • Sayba Naturals, Prescott’s mother’s soap brand
  • Squarespace, also not a sponsor

"Websites are never finished, they are only abandoned."
—Prescott Perez-Fox, paraphrasing Leonardo da Vinci
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"Your website is done when you run out of time, or when the client says 'I want it up now'."
—Rashan Casseus
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"I create something every day. Most day, many things."
—Gabby Wallace
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"I reject all that quality and editing because it takes forever!"
—Gabby Wallace
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"Way more fun than playing music is listening to other people play."
—Joaquin Cotler
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Tools

Techniques

  • Name buttons on websites in an intuitive way; say “conclude” or “done”
  • Consult a designer even when using a templated system like Squarespace
  • Take team outings as a way to get to know each other
  • Post a common planning document to keep your team accountable
  • Share your core message; if you don’t have it defined, go back to square one
  • Mix your “main bit” with casual, less rehearsed pieces
  • When discussing an “album”, call it a “record” to be more generic

Habits

  • Keep your skills up with family and community projects
  • Find the intersection of your creation and what people need
  • Post helpful content and videos; people will ask for your help
  • Constantly learn from others via podcasts, videos, blogs, books, etc.
  • Return to a consistent format to avoid rehearsal
Direct download: TheBusyCreator_100_Live.mp3
Category:Podcast -- posted at: 7:00am EDT

Re-Issue: How Mignon Fogarty Launched a World-Famous Podcast Network and Became Grammar Girl - The Busy Creator Podcast 67

As we approach episode 100, I'm sharing some earlier episodes which I thought especially underrated or notable. Enjoy this encore presentation of episode 67 with Mignon Fogarty aka Grammar Girl. The original show notes are available at http://busycreator.com/67

Don't forget to attend the live meetup even for episode 100 in Brooklyn on Friday, 13 January, 2017. Details and RSVP information can be found at http://busycreator.com/100

Direct download: TBC99B_MignonFogarty.mp3
Category:Podcast -- posted at: 7:00am EDT

Re-Issue: The InDesign Episode, Examining Software, Teaching, Blogging, and More with David Blatner & Anne-Marie Concepción - The Busy Creator Podcast 38

As we approach episode 100, I'm sharing some earlier episodes which I thought especially underrated or notable. Enjoy this encore presentation of episode 38 with David Blatner (@dblatner) & Anne-Marie Concepción (@amarie). The original show notes are available at http://busycreator.com/38

Don't forget to attend the live meetup even for episode 100 in Brooklyn on Friday, 13 January, 2017. Details and RSVP information can be found at http://busycreator.com/100

Direct download: TBC99B_InDesign.mp3
Category:general -- posted at: 7:00am EDT

Re-Issue: Woodworker & Furniture Maker Matt Cremona Discusses Self-Teaching and Doing a Solo Video Show - The Busy Creator 61

As we approach episode 100, I'm sharing some earlier episodes which I thought especially underrated or notable. Enjoy this encore presentation of episode 61 with Matt Cremona (@MattCremona). The original show notes are available at http://busycreator.com/61.

Don't forget to attend the live meetup even for episode 100 in Brooklyn on Friday, 13 January, 2017. Details and RSVP information can be found at http://busycreator.com/100

Direct download: TBC99B_MattCremona.mp3
Category:general -- posted at: 10:38pm EDT

There and Back Again, Craig Ward Discusses Joining A Large Agency After Years of Successful Solo Practice — The Busy Creator Podcast 99

Craig Ward (@MrCraigWard) is a designer, art director, typographic artist, and author currently living in Brooklyn, NY. A UK native, he came to New York in 2009 shortly after being selected as an ADC Young Gun.

As a solo act, Craig created projects for Adobe, Squarespace, Calvin Klein, Google, Nike, and host of other large brands across entertainment, fashion, media, and consumer products. Lately, he’s rejoined the agency world.

In this conversation, we discuss the culture clash between a large company and a solo practice, the economics behind design (large and small), and where agencies can still innovate in spite of their size.

Catch up with Craig on his personal website, Words Are Pictures.

Cover photo by Jonathan Pilkington.

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Bandwidth for The Busy Creator Podcast is provided by Freedcamp, Group Efforts Made Effortless.

Freedcamp is best free online project management software available. By using the built-in functions and additional tools like time tracking, invoices, milestones, file storage, and more, teams can customise the software for the task at hand! The Busy Creator Podcast itself is managed and operated on Freedcamp. Get started for free on Freedcamp.com

Show Notes & Links

  • Prescott and Craig have been pals for several years due to the NYC design scene
  • Joaquin Cotler, a guest on The Busy Creator episode 41 and composer of the theme music
  • Craig is ok being called a “designer & art director”; he’s also directed music videos and earn other titles by action
  • Solo practitioners are a “one-man army” due to their multiple facets
  • The US O-1B Visa, for people, like Craig, “who possesses extraordinary ability in the sciences, arts, education, business, or athletics, or who has a demonstrated record of extraordinary achievement … and has been recognized nationally or internationally for those achievements …” 
  • How a Bill Becomes Law

     

"Solo practice is very liberating, but brings its own problems."

—Craig Ward

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"When you work for someone else, you can spend almost 100% of time working on projects. For yourself, it’s maybe 50%."

—Prescott Perez-Fox

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"When freelance work became my full-time job I suddenly had free time."

—Craig Ward

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"I didn’t think at all about the financial aspects of solo work."

—Craig Ward

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"Big agencies are designed to spin wheels."

—Craig Ward

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"If you’re a creative person, you’re not supposed to be good at business stuff."

—Craig Ward

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  • Intellectual Overhead vs. Property Overhead: anxiety, distraction, etc. rather than dollars

"When you work solo the highs are higher, but the lows are lower."

—Prescott Perez-Fox

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"In so many ways it’s a holiday to have a team."

—Craig Ward

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"At a certain point, agencies stop being creative companies and start being corporations."

—Prescott Perez-Fox

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"Clients get the work they deserve."

—Denise O'Bleness

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"The answers are not found in the office."

—Craig Ward

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"Luck is what happens when preparation meets opportunity."

—Seneca

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"The barrier to entry to experimenting is lower than ever."

—Prescott Perez-Fox

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"I worry that I’m spreading myself too thin, but I’d rather have a go than not."

—Craig Ward

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  • Extrude nodes, chamfered edges – jargon of 3D printing and modeling

"We ran out of stuff to talk about … so we had a kid."

—Craig Ward

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"Every child is an artist. The problem is how to remain an artist once we grow up."

—Pablo Picasso

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"There’s real beauty in an eclectic team."

—Craig Ward

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Tools

Techniques

  • Use your “free” time for other long-term projects, like writing a book
  • Keep “swiftness” in mind; build momentum at the start of projects
  • Take on an agent to help even out the workloads
  • Encourage your team to get out of the office and see things around the city
  • Create a job number for excursions so you can track it; give yourself a time-budget per month
  • Visualize your projects internally, and sketch when you have an idea in mind

Habits

  • Be a “restless creative”, always be making something
  • Aim for one fully-fledged, start-to-finish project in your portfolio per year
  • Allow for Unconventional Inspiration (one of The 9 Habits of Highly Creative People)
  • Build in separation between your home and work life; force a commute and specific hours

 

Direct download: TheBusyCreator_99_CraigWard.mp3
Category:general -- posted at: 10:15pm EDT

Going Hollywood, How Brittany Cormack Thrives as a Costume Designer Amid the Madness of Show Biz — The Busy Creator Podcast 98

Brittany Cormack is a costume designer for film and television. Following her training in fashion and dance, Brittany arrived in Los Angeles without a clue how to work in the movie business, but has since found her groove. She works primarily on independent films, commercials, and music videos, but every day is an adventure. 

Work has taken her from frozen mountains to coastal swamps, and everywhere in between. In this conversation, we discover how movie sets work, what happens when everyone is freelance, and where to build habits even during crazy periods.

Catch up with Brittany on her IMDB page or Portfolio.

Subscribe to Get New Episodes

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Sponsor

Freedcamp logo

Freedcamp, the finest free online project management software

Bandwidth for The Busy Creator Podcast is provided by Freedcamp, Group Efforts Made Effortless.

Freedcamp is best free online project management software available. By using the built-in functions and additional tools like time tracking, invoices, milestones, file storage, and more, teams can customise the software for the task at hand! The Busy Creator Podcast itself is managed and operated on Freedcamp. Get started for free on Freedcamp.com

Show Notes & Links

  • Gilmore Girls are back
  • Brittany and Prescott went to college together, danced together
  • Brittany is a costume designer for film & television
  • The difference between costume and fashion is that fashion is meant to sell; costume helps build a character

"Costume is the head-to-toe of a person" —Brittany Cormack

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  • Costume should be part of the conception, not merely production
  • Upstairs-downstairs, the term for important vs. non-important people
  • Above-the-line/Below-the-line, terms in film (also advertising) to describe the most visible and important duties

"Each set and each project has an energy of its own." —Brittany Cormack

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"Every first day of shooting is like the first day of school." —Brittany Cormack

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"You have to be a little half-crazy to work in this industry." —Brittany Cormack

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  • Grey’s Anatomy, currently in season 13
  • Contracts for short films or commercials are usually under 2 months

"If you’re ever looking for work, just plan a vacation." —freelancers’ adage

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"In LA or New York, you can get anything if you have the money." —Brittany Cormack

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  • Standard days of filming are 10-14 hours

"I only want to tell stories that I feel matter." —Brittany Cormack

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"If you want to be a true collaborator, you’ve gotta be willing to be a team player." —Brittany Cormack

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"If there’s a hat, you’re gonna wear it!" —Brittany Cormack

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  • Taking Meetings“, a common practice in Hollywood
  • "You’re only as good as your last job." —Hollywood adage

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Tools

  • Paper & Pencil

Techniques

  • Build a backstory for all your characters beyond what’s on the page
  • Keep track of everyone who owes you money
  • Call your “guy” when you’re in trouble
  • Stay around people, be inspired by them (as well as books)

Habits

  • Keep a positive, collaborative attitude above all
  • Use a billing software tool to track your invoices
  • Document your work on social media to stay current

Try Audible.com Free for 30-Days

Visit BusyCreatorBook.com for your free trial
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Get Hollywood Stories: Short, Entertaining Anecdotes about the Stars and Legends of the Movies by Stephen Schochet as a free audiobook 
Hollywood Stories: Short, Entertaining Anecdotes about the Stars and Legends of the Movies by Stephen Schochet on Audible

 

Direct download: TheBusyCreator_98_BrittanyCormack.mp3
Category:Podcast -- posted at: 8:16am EDT

B-SIDE: Announcements from The Busy Creator as we approach 100 episodes

B-SIDE: Announcements from The Busy Creator as we approach 100 episodes

Direct download: B-SIDE__Announcements_from_The_Busy_Creator_as_we_approach_100_episodes.mp3
Category:Podcast -- posted at: 10:45pm EDT

Practical Typographic Advice and Building an Education Business Alongside a Design Firm with Michael Stinson — The Busy Creator Podcast 97

Michael Stinson (@MWStinson) is a veteran designer, educator, and business owner. In addition to his work as a professor of graphic design, he also runs Ramp Creative, a branding studio in Los Angeles, as well as Type Ed, a dedicated typographic education business which helps creative pros return to form in the fields of typesetting and layout.

Together in this conversation we unravel some of today’s worst typographic habits, and how to overcome them, share a few tips that all creatives can use to improve their type usage, and discuss some processes for working with clients.

Catch up with Michael on his website, MichaelStinson.com, or through Type Ed.          

 

 Get The Episode

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Subscribe in iTunes Subscribe in iTunes Subscribe on Android Listen on iHeart Radio

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Sponsor

Freedcamp logo

Freedcamp, the finest free online project management software

Bandwidth for The Busy Creator Podcast is provided by Freedcamp, Group Efforts Made Effortless.

Freedcamp is best free online project management software available. By using the built-in functions and additional tools like time tracking, invoices, milestones, file storage, and more, teams can customise the software for the task at hand! The Busy Creator Podcast itself is managed and operated on Freedcamp. Get started for free on Freedcamp.com

Show Notes & Links

  • Michael is the first person from Los Angeles to join The Busy Creator Podcast
  • Ramp Creative handles a lot of variety — digital, print, mobile
  • Type Ed is an Education Organization, founded 2012
  • UI/UX design has eroded traditional type study
  • High School scribbles are largely typography
  • Michael was taught both ends of the type spectrum — hand lettering and typesetting (3 words or 300)

"I'm not training you to be designers; I'm training you to be Creative Directors some day."

—Michael Stinson

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  • Phonetics
  • Whiskey Labels, an underrated technical as well as artistic challenge

"Everyone likes to do logos but wordmarks are extremely challenging."

—Michael Stinson

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"Designers these days don't like process. They want to jump to making it look good."

—Michael Stinson

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"If you get your process in place, you can design anything."

—Michael Stinson

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  • Michael is a former Aerospace Engineer; Prescott studied Mechanical Engineering
  • Prescott — in spite of the hyphen in his last name — doesn’t like to use hyphens in his paragraph text

"Imagine if you're reading War & Peace in all caps — how far would you get?"

—Michael Stinson

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"The beauty of graphic design is that it works both sides of the brain."

—Michael Stinson

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"If you follow the right words the path will take you to the promised land of the visuals."

—Michael Stinson

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"You're an actor, you're a leader, you're an entrepreneur, you're a psychologist, you're a therapist ... all at the same time."

—Michael Stinson

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  • Building Brands, a Step-By-Step Guide for Creative Pros to Develop Strategy and Design Identity — original eBook by Prescott Perez-Fox
    Building Brands eBook cover

    Building Brands eBook

"You're not going to use a crescent wrench for a hammer. Right tool for the right job."

—Michael Stinson

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"Never stop noticing design."

—Michael Stinson

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  • The most stringest morning routine ever described on The Busy Creator Podcast was that of Michael Bierut
  • Reading in The Brain by Stanislas Dehaene on Amazon
    Reading in The Brain by Stanislas Dehaene
  • The Intellectual Devotional by David Kidder & Noah Oppenheim on Amazon and on Audible
    The Intellectual Devotional by David Kidder & Noah Oppenheim

"Type isn't all about the characters themselves, it's about the space they take up and the negative space that's left."

—Michael Stinson

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Tools

Techniques

  • Use Tables in InDesign for grid-based layouts (restaurant menus)
  • Build type hierarchy from the body copy up (subheads, etc.)
  • If you’re setting more than 35 words, don’t use All Caps, Italics, Centered
  • Don’t be afraid to use hyphens, but with discipline. (e.g., don’t use hyphens in the first line)
  • Don’t use more than 13 words on a line (left-aligned), or 7 words on a line (centered)
  • Aim for 50-70 characters per line (type size in points x 2 = measure width in picas)
  • Don’t build websites in Photoshop — it’s not made for layout

Habits

  • Keep the reader in your mind. Think of them first.
  • Always take clients through a verbal discovery phase first before visuals
  • Give your print partners multiple files — flattened, outlined, original files, native links, etc. — make their lives easier
  • Constantly observe and comment on design around you

Try Audible.com Free for 30-Days

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Get The Intellectual Devotional Modern Culture: Revive Your Mind by David Kidder & Noah Oppenheim as a free audiobook 
The Intellectual Devotional Modern Culture: Revive Your Mind by David Kidder & Noah Oppenheim on Audible

 

Direct download: TheBusyCreator_97_MichaelStinson.mp3
Category:Podcast -- posted at: 7:00am EDT

Becoming a Multi-Faceted Creative, and The Movie-Making Process with Filmmaker & Podcaster David Power — The Busy Creator Podcast 96

David Power is a multi-purpose creative pro based in Brooklyn, NY. Since moving to New York, he’s worked in music recording & production, written several business books, penned screenplays, and helped write and perform in comedy films. His latest project is a podcast documentary of how a feature film is made.

Our conversation covers creative practices and routines, as well as the often-nebulous world of film & video, including how to collaborate on a script and using crowdfunding to launch projects at scale.

Catch up with David on his website, DavidPower.com, or through his show, SureFirePodcast.com

Get The Episode

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Subscribe in iTunes Subscribe in iTunes Subscribe on Android Listen on iHeart Radio

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Freedcamp, the finest free online project management software

Bandwidth for The Busy Creator Podcast is provided by Freedcamp, Group Efforts Made Effortless.

Freedcamp is best free online project management software available. By using the built-in functions and additional tools like time tracking, invoices, milestones, file storage, and more, teams can customise the software for the task at hand! The Busy Creator Podcast itself is managed and operated on Freedcamp. Get started for free on Freedcamp.com

Show Notes & Links

Tools

Techniques

  • Soften the corners of a room to dampen reverb/echo
  • Develop characters first, give them a voice and backstory, and then place them into a three-act structure. (Or not).
  • Collect all notes and ideas; save them for later and vetting each one before writing
  • Build a project management software workflow that actually reflects the way you work
  • Don’t store files in Slack; that’s not the place for permanent items
  • Use Plain Text formatting as a universal standard
  • Build a Hackintosh if you can’t afford a Mac Pro (which you probably can’t)

Habits

  • Cross-promote, tag, and share your social links with your collaboration partners
  • Exercise first thing in the morning
  • Meditate, eat, drink coffee before starting work
  • Use a floating lunch hour
  • Wake up without an alarm
  • Don’t actively seek out news (minus industry happenings)

Try Audible.com Free for 30-Days

Visit BusyCreatorBook.com for your free trial
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Get Finish the Script!: A College Screenwriting Course in Book Form by Scott King as a free audiobook 
Finish the Script!: A College Screenwriting Course in Book Form by Scott King on Audible

 

Direct download: TheBusyCreator_96_DavidPower.mp3
Category:Podcast -- posted at: 7:00am EDT

Business Lessons for Creative Entrepreneurs & How to Launch an Online Community with Designer, Writer, and Podcaster Kathleen Shannon — The Busy Creator Podcast 95

Kathleen Shannon (@AndKathleen) is a graphic designer and brand strategist, and co-founder of Being Boss, a podcast and community for creative entrepreneurs. Kathleen began as a staff art director, but learned entrepreneurial habits working on her side projects and blogging. She's now seeking to become a media mogul and serve the creative community.

In this conversation, we discuss the origins of Being Boss, how Kathleen learned systematic behaviour and stays organised, and the common mindsets of creative entrepreneurs.

Catch up with Kathleen on the Being Boss website or that of her agency, Braid Creative.

Subscribe to Get New Episodes

Subscribe in iTunes Subscribe in iTunes Subscribe on Android Listen on iHeart Radio

Subscribe to The Busy Creator Podcast on iTunes | on Google Play Music | on Android | on iHeart

Sponsor

Freedcamp logo

Freedcamp, the best free online project management software

Bandwidth for The Busy Creator Podcast is provided by Freedcamp, Group Efforts Made Effortless.

Freedcamp is best free online project management software available. By using the built-in functions and additional tools like time tracking, invoices, milestones, file storage, and more, teams can customise the software for the task at hand! The Busy Creator Podcast itself is managed and operated on Freedcamp. Get started for free on Freedcamp.com

Show Notes & Links

  • Prescott had a classmate named Kathleen, who went by Kate. Her mother, also Kathleen, went by Cassie.
  • Kathleen was almost named “Cinco”, born May 5
  • Prescott is born May 6, making the two both Tauruses
  • Kathleen describes herself as a “truth seeker & dream (job) chaser. Tea drinker & good food eater. Risk taker, magic maker & booty shaker.”
  • AndKathleen.com, Kathleen’s personal site and retired blog
  • “Creative Horcruxes”, websites and projects where we divide our passions, time, and attention
  • Kathleen co-owns Braid Creative with her sister Tara
  • Braid Creative is “Branding and business visioning agency for creative entrepreneurs”
  • The Being Boss podcast started in 2014 as a way for Kathleen to “grow the top of her funnel”
  • Emily Thompson (@EmilyM_Thompson), Kathleen’s partner in Being Boss
  • Prescott kept hearing about “your audience”, which sparked him to start The Busy Creator
  • Prescott admits that Being Boss is “ahead” of The Busy Creator in terms of spawning multiple forms (books, events, community classes, etc.)

"Show notes are a great way to increase search engine optimization."

—Kathleen Shannon

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  • The aim is transform Being Boss from a podcast into “multimedia conglomerate”
  • Chelsea Handler, Kathleen’s hero for hosting a tv show
  • Kathleen & Emily recently submitted a book for publishing (due out Spring 2018)
  • FreshBooks was a sponsor of Being Boss almost since the beginning, because they align
  • Being Boss Facebook Group, 17,000+ members strong, has grown almost beyond control

"How you feel at work affects how you feel at home, and vice versa."

—Kathleen Shannon

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"We didn't want to sully the waters with money."

—Kathleen Shannon

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"First, you have to be dedicated to your craft."

—Kathleen Shannon

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  • 10,000 hours
  • “Fit of Entrepreneurial Passion”, as described by Michael Gerber

"Nothing kills creativity like desperation."

—Kathleen Shannon

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"You can only connect the dots looking backwards."

—Steve Jobs

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"I didn't know this thing would need its own bank account one day!"

—Kathleen Shannon

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  • 7 People are involved with the production of Being Boss, including an editorial assistant and an audio editor
  • The E-Myth Revisited by Michael Gerber on Amazon and on Audible
    The E-Myth Revisited by Michael Gerber

"Most people are still in their struggle. There's never a 'there'."

—Kathleen Shannon

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"Your goals mean shit if you feel like shit along the way."

—Kathleen Shannon

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Tools

Techniques

  • Ask your audience what they want, to create new content
  • Put in your 10,000 hours before becoming an entrepreneur; become a “confident expert”
  • Build a bridge before leaving your full-time job
  • Aim to replace your income before taking that last leap
  • Ask to be in client meetings; see the process up close
  • Share your process as you’re in it — publish along the way
  • Codify your methods, translate them to an e-course 
  • Find a “business bestie” and have “Skype dates”
  • Use your existing resources to bolster your side projects
  • Create an org. chart to plan future expansion, duties
  • Know every element of your business, and only outsource as needed
  • When overwhelmed, write top 3 items on a Post-It
  • Be a little more casual with your team when chatting on Slack

Habits

  • Drink Coffee and Tea every morning
  • Broadcast on Facebook Live a few times a week
  • Make decisions, whether they’re right or wrong
  • Respect your future self (through systems)
  • Have empathy for others and what they struggle with — it may be different from you
  • Put everything in Google Calendar
  • Work out first thing in the morning

Try Audible.com Free for 30-Days

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Get Daring Greatly by Brene Brown as a free audiobook 
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Direct download: TheBusyCreator_95_KathleenShannon.mp3
Category:Podcast -- posted at: 7:00am EDT