Mar 21, 2016
Laura Roeder (@LKR) is the co-founder of Edgar, a social media scheduling and management tool. Laura began her career as a web designer, moving first to solo practice, and then to social media consulting.
From this conversation, you'll learn how Laura transitioned away from work-a-day design and into entrepreneurship, how her team at Edgar manages their software development, and some of the philosophies behind their hiring and company management.
One thing we don't cover are the features of the software itself, and the idiosyncrasies which separate Edgar from competitors like Hootsuite or Buffer. To learn more about Edgar itself, scroll down to the show notes for examples of Laura explaining in further detail on other podcasts, and some embedded videos showing off Edgar itself.
That said, Laura and her team have offered
listeners of The Busy Creator a free month of service
for Edgar. Sign up before May
31, 2016 and use the code
"I felt like a fish out of water because I was so much younger."
"It felt a lot easier to sell an online class than to get individual clients."
"It was always a business. I didn't start with a blog."
"We don't make major changes to our software. We're focused on iterative improvements to what we already do."
"Always run split tests on the home page and signup page"
"I wasn't that passionate about design. I was interested in other elements."
"If you're talking to the HR Manager, you're doomed."