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The Busy Creator Podcast with Prescott Perez-Fox - conversations on creative culture, workflow & productivity


The Busy Creator Podcast is a discussion program where creative professionals from across the spectrum share tools, techniques, and habits they use in their practice. Listeners are introduced to strategies and pro tips to be their most creative, productive selves.

Full website available at http://busycreator.com and http://busycreator.com/podcast/ for the show specifically.

Oct 27, 2014

The Busy Creator 29 w/guest Susan Gunelius

The Busy Creator Podcast, episode 29 with Brand Strategy Consultant, Copywriter & Author Susan Gunelius

Susan Gunelius (@susangunelius) is a 20-year marketing veteran who has worked in corporate environments for some of the largest companies in the world. Today, she’s on the agency side as President & CEO of Keysplash Creative, which offers brand strategy consulting along with writing and all marketing communication services.

In addition, Susan has written 10 books not only on marketing, branding social media, and technology, but also on subjects like the marketing of Harry Potter. She now contributes her marketing expertise to sites like Forbes and is the Founder and Editor-in-Chief of Women On Business, an award-winning blog. Our conversation moves from working with clients to managing an agency of one and the habits required to author a book.

 

 

Show Notes & Links

Tools

Techniques

  • To get clients to be honest about their brand/company 1.) play Devil’s Advocate; or 2.) circumvent the main question and ask unrelated questions.
  • Use questionnaires and forms for clients with tough communication skills
  • Use psychology to get at the heart of a brand
  • Use case studies and real world examples to hammer home your strategy
  • Write content to build credibility (via blogs or books)
  • Narrow your focus to one or two topics
  • “Chunking”, the process of planning your topics, especially chapters in books

Habits

  • Write a section a day, don’t worry about a whole book
  • Build uninterrupted chunks of time
  • Work all day on Saturday
  • Write stuff down to remember them