Prescott chats with design entrepreneur and blogger Armin Vit about
what it’s like to run a company out of his home, how he and his
wife share office and household duties, and how he manages to cope
with all that email. There’s also an odd jab at rookie designers
and even some tips on how to track your marathon training, if
that’s your thing.
Armin is one half of UnderConsideration
Armin Vit and Bryony Gomez-Palacio foundedUnderConsideration in
2002. The duo have since left their jobs at prestigious New
York-based design firms, relocated to Austin, Texas, and have made
a name in the design business as authors, conference organizers,
writers, speakers, and designers (of course).
Show Notes & Links
& Bryony’s (@Bryonygp)
company, UnderConsideration (@UCllc),
publishes blogs Brand
of the Menu, Quipsologies & FPO
They organize the Brand
New Conference and Brand
New Awards, as well as the FPO
They write design books like Flaunt (which,
coincidentally, features Prescott’s 2010 portfolio), Graphic
Design: Referenced, Women
Austin Initiative for Graphic Awesomeness
Armin sends 60-80 emails per day
Google Drive or Smartsheet,
online spreadsheet tools
Massimo & Lella Vingelli, legendary graphic design
The Eameses, iconic furniture design team
Armin worked at Pentagram;
Bryony worked at Addison
The philosophical side of keeping a project fresh
“We go out of our way to over-design it.” –Armin on #BNConf
Irony as a tool. For conference design, at least.
The Brand New Conference 2012, award-winning poster(Best of
Show at the Type
The video Armin recorded to accept this very award
The 3-point grid, a way to set up documents for tidyness in type
Armin’s 3-pt Baseline Grid in Action. Click for a larger view.
Michael Bierut did not teach Armin the 3-pt grid.
SpeakUp: UnderConsideration’s retired design community
Massimo Vignelli’s grid
How Prescott sets up his InDesign layers:
Behance or Pinterest
“They always say: ‘All young designers know is how to use the
software.’ That’s not even true anymore.” —Armin
Digital Publishing Suite – make ePub, Kindle, etc. from
Getting Things Done by David Allen
Tina Eisenberg (@swissmiss)
and Jessica Hische (@jessicahische),
Prescott and Armin are both Marathon finishers
Runner’s World magazine
FitBit or Nike
Fuel band, tracking gadgets
Time management. Getting ahead of the pressure, and not falling
Use that calendar, even for small things like “go for a run”
Make “sexy” Excel sheets. Colour-coding. Sheets. Etc.
When you design logos, you have to sketch. Unless you suck as
sketching. If that’s the case, use Illustrator.
Armin’s folder structure: Exploratory 1, 2, etc. Then 1a, 1b, etc.
Then Development, then For Use.
Watch your email application for that little “reply” icon.
T.R.A.P. your email — Throw
to someone else.
Wake up at 5:00am. Get to work immediately (after some
Get done by 6:30am, or else the day is ruined (by children).
Save less mentally-demanding tasks for evening. Email &
link-blogs such as Quipsologies.
Never name anything “final”
Maintain a clean desktop and inbox zero
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