Sally Hogshead (@SallyHogshead) is an
author, speaker, and entrepreneur. Following a career in
advertising, she evolved her career and reoriented toward building
significance for other professionals and creatives.
In this conversation, Sally discusses the phases of her career
(so far), shares some of what she learned on the ground with
advertising heroes, and remarks on the challenges of writing
long-form books as a person who naturally bends toward the quick
Check out Sally's latest book Fascinate and
catch up with her on BrandFascination.com, for a
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Show Notes & Links
- Sally and Prescott have worked together on a varied of projects
- Prescott discovered Radical
Careering during his first job, which wasn't a very
- When Sally found advertising, it was "love at first sight"
- Portfolio Center and
their Copywriting course
- Sally's first career phase was not being awarded or recognised
as a student, but discovering that's hardly the entire game
"The most interesting creative ideas aren't going to be
acknowledged at first, because they're not populist."
- Fallon McElligott Rice, now just Fallon
- Her Second phase was working with smart people on rapid-fire
"You want to be the dumbest person on the team."
- Her Third phase was disillusionment when inheriting a
"It takes a completely different mindset to be with people than
from being with my ideas."
- The Fourth phase was expansion to create ideas beyond an ad
into the wider world [as an author, speaker, etc.].
- Sally was the Creative & Managing Director
for Crispin Porter + Bogusky for
their Los Angeles office
- CP+B's LA Office opened its doors on Sept. 10, 2001
"It's easy to be creative when the world has a big budget and
optimism and a love for what hasn't been discovered."
"In order to be a creative leader, you have to be able to lead
people through the darkest times."
"It's impossible to have creative ideas in an oppressive
pairs (such as FA) [caption id="attachment_3445"
- There used to be a natural (ten day) cycle with print
advertising. There was time to work on stuff.
"I'm still a geek with words."
- Jean Robere
"One for the reel, one for the meal."
"Don't be a worrier, be a warrior."
—Tony Robbins (and Prescott, ironically)
- Clients would cut their marketing budget during the recession.
Remember this? or this?
- Design, like Jazz, is a generational artform
- John Coltrane played with Miles Davis who played with Charlie
Vit worked with Michael Bierut who worked with
- A lot of NYC agencies did annual reports, but didn't show it in
"Signifance doesn't live in one piece. It lives in a movement or
a body of work."
- The Martin Agency
- The One
Show, advertising awards show
- Goodby Silverstein &
- Bob Barrie,
- Print finishes by thickness: Varnish → UV → Aqueous
- Print finishes by lustre: Dull → Satin → Hi-Gloss
- Fascinate achieved New York
Times Bestseller status
- Sally admits to not being great with long content (100,000 word
- How The World Sees You by Sally
Hogshead on Amazon and on Audible
"Revisions suck my soul. Creation enlivens me."
- Don't let the Creative Director and Managing Director be the
same person; there needs to be a healthy tension between the
- Remark not only on awards won and praise given, but hard times
which shape your character
- Examine any project via its priorities "Quality of Work",
"Quality of Life", or "Quality of Compensation."
- Pursue the areas of work that feel like a "wellspring" of
creativity; avoid "creative agony"
- Create an Idea Wall, and hang up your projects as you think of
- Block time (at least 3 hours) to sink into writing
- Listen to music that reflects the sort of writing you're aiming
- Designate externally- and internally-focused work (email vs.
- Write down the words you use when mentoring, and which you need
- Appreciate craft, even if it takes slightly longer
- Periodically examine your work and your agency to align with
influence: Creative, Financial, or Cultural
- Shape expectations around you; follow the type of work that
suits you best
- Take advantage of "swiftness"; don't analyse or think about
ideas and instead just act (especially on side projects and writing
- Go to bed early; write in the morning.
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