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The Busy Creator Podcast with Prescott Perez-Fox

The Busy Creator Podcast is a discussion program where creative professionals from across the spectrum share tools, techniques, and habits they use in their practice. Listeners are introduced to strategies and pro tips to be their most creative, productive selves.

Full website available at and for the show specifically.

Jun 6, 2016

Victor Yocco, PhD (@VictorYocco) is a writer and researcher, working in the field of digital design. His background in psychology gives him unique insight into how people interact with websites and applications, which in turn helps his design team build intuitive, functional projects.

In this conversation, we discuss methods of user testing, stumbling blocks that design studies make regarding psychology, and a bit of his studio workflow and habits.

Design For The Mind by Victor Yocco book image 

Use code pcyobusy to receive 39% off the cover price for Victor's book, Design For The Mind

Show Notes & Links


  • Don't Make Me Think by Steve Krug on Amazon
    Don't Make Me Think by Steve Krug



"There is a point of 'Good Enough' in digital design."

—Victor Yocco

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  • Layer Cake approach (low level, medium level, high level)
  • Respect the users' time by making simple interfaces, functions
  • Don't just show your designs to other designers — they think differently, which might not see what the lay person sees
  • Include additional team members, representing design, writing, project mgmt., etc.
  • Record user testing sessions to easily refer other team members to particular moments
  • Conduct a UX Assessment or heuristics Review before beginning a project


  • Build in heuristics (mental shortcuts) into your work
  • Look to Usability testing to reveal users' instinct or assumptions
  • Provide challenges for designers and creative staff; they naturally want to wrestle with problems and their solutions
  • Search for methods to stay with a project until the end (even if you get bored with it)
  • Set aside time in the evening to write


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