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The Busy Creator Podcast with Prescott Perez-Fox

The Busy Creator Podcast is a discussion program where creative professionals from across the spectrum share tools, techniques, and habits they use in their practice. Listeners are introduced to strategies and pro tips to be their most creative, productive selves.

Full website available at and for the show specifically.

Mar 2, 2015

The Busy Creator 47 w/guest Lucy Leiderman

Lucy Leiderman (@Lucy Leiderman) is the Director of Digital Strategy for Toronto-based agency Pilot PMR. Here, she advises clients on content and social media strategy, oversees promotion and advertising across new media, and writes on a number topics related to internet and technology.

Lucy is also a published author, having written the Seven Wanderers Trilogy, a series of novels in the historical fiction/fantasy genre.

This conversation is split into two parts, where the first discusses her work as a digital strategist, and the second speaks more to her personal habits and her workflow as an author. Catch up with Lucy on her website,

Show Notes & Links



  • Don’t create content for it’s own sake
  • Don’t waste a call-to-action and spend money when it doesn’t drive sales
  • Use data to show how campaigns are effective
  • Get immersed in the community; go to events/Hackathons, watch TED talks
  • Use the channel itself for full analytics; don’t trust third-party sites for data collection
  • Factor “the environment” into your channel-planning
  • Ask questions in your story plan (e.g. “why does this person think this?”)
  • Have a publisher or editor kick your butt a little
  • Use Post-Its to highlight points-to-make
  • Keep a plan for the next 5000 words, and another document for the actual text
  • Build a nest of pillows and stay deep for 5-6 hours of work
  • Allow your daily routine to flex with the day (and the dogs’ breakfast schedule)
  • Read case studies rather than opinions, especially for continued growth/learning


  • Editorialise and examine your data; never show raw numbers to a client
  • Don’t email when voice communication is faster and more direct
  • Acknowledge your inner emotions when writing a book
  • Build a comfortable setup and work in spurts
  • Take breaks and go for walks (with the dogs)

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