Dec 30, 2016
Craig Ward (@MrCraigWard) is a designer, art director, typographic artist, and author currently living in Brooklyn, NY. A UK native, he came to New York in 2009 shortly after being selected as an ADC Young Gun.
As a solo act, Craig created projects for Adobe, Squarespace, Calvin Klein, Google, Nike, and host of other large brands across entertainment, fashion, media, and consumer products. Lately, he’s rejoined the agency world.
In this conversation, we discuss the culture clash between a large company and a solo practice, the economics behind design (large and small), and where agencies can still innovate in spite of their size.
Catch up with Craig on his personal website, Words Are Pictures.
Cover photo by Jonathan Pilkington.
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"Solo practice is very liberating, but brings its own problems."
"When you work for someone else, you can spend almost 100% of time working on projects. For yourself, it’s maybe 50%."
"When freelance work became my full-time job I suddenly had free time."
"I didn’t think at all about the financial aspects of solo work."
"Big agencies are designed to spin wheels."
"If you’re a creative person, you’re not supposed to be good at business stuff."
"When you work solo the highs are higher, but the lows are lower."
"In so many ways it’s a holiday to have a team."
"At a certain point, agencies stop being creative companies and start being corporations."
"Clients get the work they deserve."
"The answers are not found in the office."
"Luck is what happens when preparation meets opportunity."
"The barrier to entry to experimenting is lower than ever."
"I worry that I’m spreading myself too thin, but I’d rather have a go than not."
"We ran out of stuff to talk about … so we had a kid."
"Every child is an artist. The problem is how to remain an artist once we grow up."
"There’s real beauty in an eclectic team."