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The Busy Creator Podcast with Prescott Perez-Fox

The Busy Creator Podcast is a discussion program where creative professionals from across the spectrum share tools, techniques, and habits they use in their practice. Listeners are introduced to strategies and pro tips to be their most creative, productive selves.

Full website available at and for the show specifically.

Mar 21, 2016

Laura Roeder (@LKR) is the co-founder of Edgar, a social media scheduling and management tool. Laura began her career as a web designer, moving first to solo practice, and then to social media consulting.

From this conversation, you'll learn how Laura transitioned away from work-a-day design and into entrepreneurship, how her team at Edgar manages their software development, and some of the philosophies behind their hiring and company management. 

One thing we don't cover are the features of the software itself, and the idiosyncrasies which separate Edgar from competitors like Hootsuite or Buffer. To learn more about Edgar itself, scroll down to the show notes for examples of Laura explaining in further detail on other podcasts, and some embedded videos showing off Edgar itself.

That said, Laura and her team have offered listeners of The Busy Creator a free month of service for Edgar. Sign up before May 31, 2016 and use the code SUNANDSURF.




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Show Notes & Links



  • Think of the "Worst Case Scenario" before you quit
  • Start with freelancers before hiring full-time staff
  • Create a Wiki for shared information (customer service, company values, etc.)
  • Methodology is more important than software
  • When A/B testing, use dramatic comparisons; two completely different versions 


  • Have a planning meeting every Monday and retrospective meeting every Friday
  • Always write multiple subject lines
  • Make lists in Google Docs (don't overcomplicate it)