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The Busy Creator Podcast with Prescott Perez-Fox

The Busy Creator Podcast is a discussion program where creative professionals from across the spectrum share tools, techniques, and habits they use in their practice. Listeners are introduced to strategies and pro tips to be their most creative, productive selves.

Full website available at and for the show specifically.

Nov 16, 2015

How should a creative professional go about building an audience for an online project or brand? What can we do to connect with likeminded people and potential partners? How can bring a killer app or perfect gift to a hungry audience? 

Like many others on the Internet, I don't have all the answers, but I know a few experts.

In this episode, we hear from Johanna (@GoodVibesJo) and Charles (@TheBrownVegan), the team behind Good Vibes Life, on the hard lessons learned in their first year of online brand-building. We also hear from Ben Kreuger (@BenWKreuger), of Cashflow Podcasting, on popular and proven tactics for audience growth. Finally, Kate Erickson (@KateLErickson) of Entrepreneur on Fire and Kate's Take shares the Top 7 Strategies: How to Grow a Podcast Audience

When all's said and done, there are a few genuinely proven routes to take to building an audience, but each takes consistency, energy, and time. Lots of time. Learn what they are in today's conversation.

Show Notes & Links



  • Publish recipes or other content to build a following over years (decades)
  • Speak about yourself from a place where you learned something
  • Get involved with in-person events, even if you're building an online business
  • Position yourself as a mutual learner with a community of likeminded people
  • Leverage your time to the most effective tasks
  • Batch your tasks to save time and energy
  • Growth Strategy 1: Confirm Uniqueness (format, tone, content)
  • Growth Strategy 2: Be Social (spread the word; no one else will)
  • Growth Strategy 3: Be Consistent (always!)
  • Growth Strategy 4: Create Community (make people feel welcome in comments)
  • Growth Strategy 5: Do the Rounds (guest blogging and guest appearances)
  • Growth Strategy 6: Always Listen (continuous improvement)
  • Growth Strategy 7: Have a Strong Call-to-Action (send folks to the show notes or email)
  • Go back to your archive and use previously-released content
  • Choose 3-5 groups to participate in. There are too many to join to be productive.


  • Share your personal details as well as your professional happenings
  • Observe and question the value of a "Like", make sure you're asking for valuable feedback
  • Continually answer questions to the entire audience, rather than to individuals
  • Work in 2-3 hour chunks, with breaks in between
  • Find ways to publish your content in multiple formats and media
  • Be careful about scheduled posts when a dramatic event occurs in the world
  • Continually tweak and improve your projects; give 'em time.


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