Jan 25, 2016
Kirsten Modestow (@KModestow) is the founder & creative director of Brigade, a branding and design firm in Massachusetts. Brigade focuses on consumer packaging and communications; they create brands for products, and help them stand out on shelves. In recent years, this has translated to digital promotion and social media as well.
In this conversation, Kirsten discusses her origins as a young designer, learning from her elders, how she started Brigade in her house and where the company is now, and examines the curious culture of an agency that grows fast and lives in an open-plan office.
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"Do you have to create a whole persona just for a box of crackers?"
—Prescott Perez-Fox
"No one is on top of each other; they're alongside them."
—Kirsten Modestow
"Production is a huge part of design!"
—Kirsten Modestow
"Side projects are the internal fuel for agencies and small firms."
—Prescott Perez-Fox
"Good ideas come from everywhere."
—Kirsten Modestow
"Open plan only works if people give a crap about each other."
—Simon Sinek on office design