Jun 6, 2016
Victor Yocco, PhD (@VictorYocco) is a writer and researcher, working in the field of digital design. His background in psychology gives him unique insight into how people interact with websites and applications, which in turn helps his design team build intuitive, functional projects.
In this conversation, we discuss methods of user testing, stumbling blocks that design studies make regarding psychology, and a bit of his studio workflow and habits.
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For The Mind
"Academic literature is often very inaccessibly written."
—Victor Yocco
"Incorporated psychology into design doesn't have to be this huge thing."
—Victor Yocco
"It's so easy a
caveman can do it" campaign from Geico
[av_video src='https://www.youtube.com/watch?v=e8aj1AlYvxI'
format='16-9' width='16' height='9']
heuristics, or mental shortcuts, take the place of finding information yourself.
Whiteboard sessions, focus groups, interviews — other research tactics
Quantifying Usability
"You'll find 85% of potential usability issues just off 5 users."
—Jeff Sauro
Lay People, which Prescott affectionately calls "Muggles"
"There is a point of 'Good Enough' in digital design."
—Victor Yocco
An earlier episode with Kirsten Modestow
Full Stack Anxiety
[av_video src='https://www.youtube.com/watch?v=N470hsHKXNc'
format='16-9' width='16' height='9']
Distribute Strength, Dexterity, etc.
[caption id="attachment_3409" align="alignnone"
width="601"]Role-Playing Games require you distribute your
skills[/caption]
"Designers are usually people who enjoy solving problems."
—Victor Yocco
Contextual Inquiry, observing the user in his native habitat aka "shadowing"
Undercover Boss, the one where the girl puts barcode on her arm for easy scanning
How to un-jam a tractor-trailer from a highway overpass? Let some air out of the tires.
90% of MS Word users only utilise 10% of the features
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to receive 39% off the
cover price for Victor's book, Design
For The Mind
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