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The Busy Creator Podcast with Prescott Perez-Fox

The Busy Creator Podcast is a discussion program where creative professionals from across the spectrum share tools, techniques, and habits they use in their practice. Listeners are introduced to strategies and pro tips to be their most creative, productive selves.

Full website available at and for the show specifically.

Nov 17, 2014

The Busy Creator 32 w/guest Vijay Mathews

Vijay Mathews (@vijaymathews) is a co-founder of W&Co., an interactive design & development agency based in New York. In the last few years, he’s built mobile apps and websites for a variety of clients, focusing on the education, non-profit, retail, and government sectors.

This conversation discusses running a multidisciplinary firm, the workflow and roles at W&Co., and the trouble with de facto standards in the design biz.


Show Notes & Links



  • Consider longevity in the marketplace (shorter-life projects can be more avant garde)
  • Don’t be too conservative during the ideation phase
  • Play to your strengths in your roles (designer, IA, etc.) but join forces as well to have multidisciplinary crossover
  • Utilise Master Pages in InDesign


  • Have a daily scrum meeting
  • Examine your calendar the night before
  • 30-45 minute run early in the morning to clear the head
  • Arrive before the staff to sort email and admin