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The Busy Creator Podcast with Prescott Perez-Fox - conversations on creative culture, workflow & productivity


The Busy Creator Podcast is a discussion program where creative professionals from across the spectrum share tools, techniques, and habits they use in their practice. Listeners are introduced to strategies and pro tips to be their most creative, productive selves.

Full website available at http://busycreator.com and http://busycreator.com/podcast/ for the show specifically.

Oct 13, 2014

The Busy Creator 27 w/guest Christopher Sharpe

The Busy Creator Podcast, episode 27 with Online Video Producer Christopher Sharpe

Christopher Sharpe (@csharpe)is a writer, director, designer, blogger, and builder of internet things. Following an early career in traditional filmmaking, he’s currently the producer of two popular online video shows, Yoga With Adriene and Hilah Cooking.

Our conversation focuses on the nuts and bolts of producing video with a limited crew, as well as the inevitable drama that comes from working full-time in online video. Christopher’s work can be seen on his website, ChristopherSharpe.com, and you can see check out his book, YouTube Black Book.

Listen to the episode below and click through for examples of Chris’s video series.

 

 
 
 
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Hilah Cooking: Slow Cooker Pulled Pork Recipe

Yoga with Adriene: 20 Minute Yoga Flow for Detox and Digestion

Show Notes & Links

  • Luke Sullivan, the 75-mile-per-hour billboard
  • Advertising is annoying, especially when you’re used to watching online (Wayfair, I’m looking at you)
  • Contextual advertising on YouTube
  • Chris and Hilah have created several Cook Books through Kindle and in print
  • Brand integration content
  • Producing content for other companies
  • Scripps Network launched uLive
  • TasteMade YouTube Channel
  • The phrase “recurring theme” seems to be a recurring theme
  • Libsyn, host for The Busy Creator
  • Consistency is rewarded in the YouTube algorithm
  • Chris & co. didn’t earn any money for the first year, but they kept going
  • Don’t forget to visit the website for Starship Design, Prescott’s design company
  • Manager’s Schedule vs. Maker’s Schedule by Paul Graham

Tools

Techniques

  • Examine the audience and make an educated guess, then rework the content based on the platform
  • Record your show in real-time, and punch in “beauty” shots
  • Examine your workflow and look for ways to save time, such as in editing
  • Offer information as an effort to build traffic
  • Offer a free PDF (The Breakfast Taco Book) to get them on the mailing list
  • Seek to get the audience away from YouTube and onto a platform you control and can monitor
  • Release three types of videos aimed at different audiences and reactions: one search engines, another for quick sharing on social networks, and a third for the YouTube Community itself
  • Continue to interact on the comments for your blog posts and videos

Habits

  • Get into “The Zone” early in the day. Writing and creative planning.
  • Email and stuff before lunch, then to the office for editing/post-production
  • Block work responsibilities into chunks of time (whether it’s 45 minutes or 3 hours)
  • Be your own manager — chunk out your own time