Andrew Berkowitz (@TheWitzCarlton) is the
Head of Product for Tradeversity, a buying-and-selling
platform for university students. After gaining experience in a
large corporate setting, Andrew has jumped in to startup life,
enjoying the struggles along the way.
In this conversation, Andrew shares some of the workflows
required in a young, small, and nimble company, as well as his
experiences testing personal productivity methods and morning
Catch up with Andrew on his own show, The Global Startup
Show Notes & Links
- Andrew is “Head of Product” for Tradeversity
- Early stage startups require the wearing of many
"Design is the question of taking what's in the mind and
manifesting them into reality."
- Tradeversity is exclusive to higher education students
- Andrew graduated from Virginia Tech
- .edu, .ac.uk — educational TLDs
and other internal marketplaces within corporations are rather
"Product Design is more like being an inventor than a
"The most important aspect of building a product is gaining
empathy for users."
- Design Thinking can
mean different things
- 5 elements of D-Thinking: gain empathy → define problem →
ideation → prototype → test & iterate
- Andrew worked at a large bank before joining a startup
Master (in Agile Project Management)
"The speed at which a project is moving is directly proportional
to the energy involved."
"Innovation comes from failure; Having the freedom to fail
allows us to innovate."
"The culture and the habits are more important than the
"The tool you use should reflect the system you've set up, and
the mindset behind that."
- The 1800 Exercise
- Tradeversity was launched from a content award — $20k and
a year’s worth of office space
- Think And Grow Rich by Napoleon
Hill on Amazon and on Audible
- Conspiracy, from the Latin conspiratare, meaning
“to breathe the same air”
- Virtually Reality, and opportunities for collaboration
- Ready Player One by Ernest Cline on Amazon and on Audible
"A Virtual Reality device is an empathy machine."
- Understand the emotions of your users. This will bring
- Employ Design Thinking; bring in real people and get your hands
- Experiment with “packaged services”
- From a corporate setting, the thing you can learn most is
working with diverse teams
- The 1800 Exercise: describe how projects get done in the year
1800 (using only parchment & quill)
- Keep Trello tidy; not started → in-progress → done
- Have regular Sprint-planning and Retrospective meetings
- Wake up around 6:00am for yoga, weightlifting, or running
- Feed your subsconscious mind until it takes over
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Visit BusyCreatorBook.com for your
Get Think and Grow Rich by Napoleon Hill as a
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