Aug 18, 2015
Cathryn Lavery (@CathrynLavery) is an architect-turned-designer, entrepreneur, and maker. After leaving architecture, she created Calm The Ham, where she designs and sells posters and other products. Cat's next project is The Self Journal, a printed, bound journal with templates to help you craft a productive morning routine and accomplish your quarterly goals. Our conversation covers Cat's productivity habits, especially as they relate to morning routines, how she leverages her passions for design but leaves the marketing duties to other people, and how she takes a systematic approach to launching on Kickstarter by manipulating her media contacts. Catch up with Cat on her personal blog, LittleMight.com, or via CalmTheHam.com and TheSelfJournal.com
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<!-- #### Transcript --> [caption id="attachment_2565" align="alignnone" width="452"] The Self Journal, closed[/caption] [caption id="attachment_2566" align="alignnone" width="411"] The Self Journal, open[/caption] [caption id="attachment_2567" align="alignnone" width="411"] The Self Journal, open[/caption]
"California doesn't have a water problem, it has a people problem."—Cathryn Lavery
"You don't want two designers starting a business together. You need someone doing the marketing & sales."—Cathryn Lavery
"Do the things you love to do to keep your batteries charged."—Cathryn Lavery
"You want to make it look like Apple created it."—Cathryn Lavery
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