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The Busy Creator Podcast with Prescott Perez-Fox

The Busy Creator Podcast is a discussion program where creative professionals from across the spectrum share tools, techniques, and habits they use in their practice. Listeners are introduced to strategies and pro tips to be their most creative, productive selves.

Full website available at and for the show specifically.

Jul 21, 2014

The Busy Creator 15 w/guest Todd Henry

The Busy Creator Podcast, episode 15 w/author, speaker, and creative consultant Todd Henry

Todd Henry (@ToddHenry) is an author, speaker, workshop leader, and creative consultant who has written two books on practices observed in successful creative professionals, and tactics for being prolific, brilliant, and healthy. He regularly speaks and consults with companies about how to develop practices and systems for success. In addition, he’s been writing and podcasting since 2005 on his website,Accidental Creative. Read more about Todd on his personal site.

For this particular discussion, we were slightly pressed for time, so to augment our chat, here is a video of Todd speakingat Creative Mornings in Cincinnati in November 2013.


Show Notes & Links

  • The Accidental Creative by Todd Henry
    The Accidental Creative by Todd Henry
  • Die Empty by Todd Henry
    Die Empty by Todd Henry
  • The Accidental Creative Podcast (iTunesStitcher)
  • Prescott calls Todd “The Patron Saint of Creative Productivity”
  • Todd calls himself an “Arms Dealer for the Creative Revolution”
  • “We battle against uncertainty everyday.”
  • Mitch Joel, “Embrace the Squiggle
  • Todd started as a musician, “as successful as [one] can be without being successful.”
  • “You can navigate to where you want to be from wherever you are.”
  • Purpose Paralysis — being halted by the search for The Thing
  • Rugby is a game of inches. Keep the ball; move forward one inch.
  • Writing a book is simple, but it isn’t easy. Same with running a marathon.
  • Focus is how you define the edges of your work.
  • Relationships help you see the world through different lenses.
  • Energy needs management; not just time.
  • Stimuli are things that inform your creative process.
  • Hours are the currency of productivity.
  • Don’t make friends, launch friends.
  • Your job is to make your boss’s job easier. Be resourceful.
  • Todd’s rhythms change throughout the year with his children, or with his speaking calendar. By season, essentially.
  • “The seeds of tomorrow’s brilliance are planted in the soil of today’s activity.”
  • Todd’s next book will be released summer 2015


  • Break down large, difficult tasks into smaller bits. e.g. “Take one pill.”
  • Look for milestones on which to build motivation. Don’t start over every time.
  • Establish problem statements for each challenge or project. Your mind is wired to solve problems, not broad concepts.
  • Distill problems into The Big Three. The largest open loops in your life. Write those down so your mind can dwell on them.
  • Avoid relationships of convenience or obligation. Instead, build a circle of trusted people to discuss inspiration, challenges.
  • Develop a study plan which you can stick to.
  • Work on unneccesary creating.
  • Wake up early to chat with your circle.
  • Look out for unclear definitions of work.
  • Look out for unintentional stimuli (CNN, YouTube)
  • Do not check your email in the middle of the night out of fear-of-being-out-of-the-loop. That’s just absurd.
  • Let your rhythms serve you, not the other way around


  • Embrace the ebb and flow of productive seasons.
  • Work on being F.R.E.S.H. (Focus, Relationships, Energy, Stimuli, Hours)
  • Speak to your circle regularly
  • Prune your obligations to preserve energy.
  • Evaluate which tasks are effective, not just efficient
  • Create habits of design, not default. Avoid the need for approval of others; listen to our own internal compass.
  • Be ruthless about your time and energy; don’t let people chip away at your best hours.