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The Busy Creator Podcast with Prescott Perez-Fox

The Busy Creator Podcast is a discussion program where creative professionals from across the spectrum share tools, techniques, and habits they use in their practice. Listeners are introduced to strategies and pro tips to be their most creative, productive selves.

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Feb 10, 2014

The Busy Creator Podcast

Prescott chats with design entrepreneur and blogger Armin Vit about what it’s like to run a company out of his home, how he and his wife share office and household duties, and how he manages to cope with all that email. There’s also an odd jab at rookie designers and even some tips on how to track your marathon training, if that’s your thing.

Armin and Bryony

Armin is one half of UnderConsideration

Armin Vit and Bryony Gomez-Palacio foundedUnderConsideration in 2002. The duo have since left their jobs at prestigious New York-based design firms, relocated to Austin, Texas, and have made a name in the design business as authors, conference organizers, writers, speakers, and designers (of course).

Show Notes & Links



  • Time management. Getting ahead of the pressure, and not falling behind.
  • Use that calendar, even for small things like “go for a run”
  • Make “sexy” Excel sheets. Colour-coding. Sheets. Etc.
  • When you design logos, you have to sketch. Unless you suck as sketching. If that’s the case, use Illustrator.
  • Armin’s folder structure: Exploratory 1, 2, etc. Then 1a, 1b, etc. Then Development, then For Use.
  • Watch your email application for that little “reply” icon.
  • T.R.A.P. your email — Throw away, Reply, create Action item, Pass to someone else.


  • Wake up at 5:00am. Get to work immediately (after some coffee).
  • Get done by 6:30am, or else the day is ruined (by children).
  • Save less mentally-demanding tasks for evening. Email & link-blogs such as Quipsologies.
  • Never name anything “final”
  • Maintain a clean desktop and inbox zero

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Don’t forget to leave us a comment and and tell us your thoughts on episode 3.